The ÌÇÐÄvlogÊÓƵ College Office of Marketing & Communications is charged with telling the college’s story both on and off campus. The communications team carries out its mission by sharing key messages and timely information using a variety of strategies and channels.
We work closely with the president, the Board of Trustees, and the senior leadership team to support institutional-level communication. Our partnership with the Office of Admission supports the recruitment and retention of well-qualified, diverse students from throughout the country and the world. We also provide support for a variety of alumni and development initiatives.
Our team manages the college’s digital presence, which includes ÌÇÐÄvlogÊÓƵ.edu and affiliated websites as well as the college’s flagship social media channels. We produce and publish ÌÇÐÄvlogÊÓƵ magazine.
The Office of Marketing & Communications proactively shares stories with local and national news organizations to advance the college’s reputation. The team responds to media inquiries and facilitates interviews with faculty experts and administrators.
Linda Bonnin, Vice President for Marketing & Communications
The ÌÇÐÄvlogÊÓƵ College Brand
The serves as the foundation for all of the college’s communications materials. The document is based on the college’s strategic plan research. Hundreds of voices contributed to the final product through student, faculty, staff, and alumni surveys and focus groups.
The brand identity guide outlines the proper use of the college’s brand marks and logos, primary and secondary colors, and approved fonts. In addition, the guide outlines how to express the college’s personas through writing and imagery.
The Office of Marketing and Communications follows the ÌÇÐÄvlogÊÓƵ College Editorial Style Guide.
Read more about recent ÌÇÐÄvlogÊÓƵ highlights and achievement stories: ÌÇÐÄvlogÊÓƵ Highlights (PDF)
The Office of Marketing and Communications’ Digital Services team manages the college’s main public-facing website, as well as the Express Online intranet, the online Handbooks and Catalogue, News.ÌÇÐÄvlogÊÓƵ.edu, and the collection of office, initiative, and research-based microsites branded as . Digital Services staff work with stakeholders and subject matter experts across the college, reviewing content to determine how it will best fit into the college’s websites and sees to the day-to-day management of content and architecture.
For content that needs its own independent navigation or which does not directly fit the mission of the college’s other sites, the Office of Communications offers college-branded sites for all faculty, offices, and programs through Sites@ÌÇÐÄvlogÊÓƵ. Digital Services staff will consult on matters of architecture, design, and layout, set up and populate the site, and provide individual or small group training, handing off routine, minor content updates to the content owners. To initiate a college-branded site, or contact Jana Files.
We encourage the ÌÇÐÄvlogÊÓƵ community to take advantage of our services, available at no cost to the user. Maintaining integrity of design is important to our various audiences to provide a consistently excellent user experience and to conform to the college’s branding, as well as to guarantee accessibility as required by law and in accordance with the mission and vision of the college.
In cases where an outside vendor must be used to host web content, the proposed vendor must consult with the communications office about workflow, branding, integration, accessibility, and other guidelines before signing a contract or agreeing to any terms of service for web properties that will in any way bear the college’s name or branding.
Social Media
The ÌÇÐÄvlogÊÓƵ flagship social media accounts are run by the Office of Marketing and Communications and are one of the primary channels we use to elevate stories and key messages. Our social media accounts make use of video